The Bordeaux-based artist Jéko also took to Artsper for the opportunity it provides to show works to people “who otherwise would never have discovered it” – “it gives me a lot of visibility,” Jéko says. But according to the artist, platforms like Artsper also change how audiences view and access art, and they often turn passing site browsers into new art buyers. “It enriches the overall visibility of art and encourages people who typically do not visit museums or galleries to take an interest in it. Who knows, maybe it also makes people art lovers? In line with this inclusive ethos, Artsper makes a concerted effort to keep things are affordable, with artwork options that cover a wide range of price levels. “In addition to buying or selling, it’s also an excellent showcase that Instagram can be,” adds Jéko. at Artsper, you get a sense of how the marketplace can be used in a way like Instagram, as a place of discovery.
As a place to sell artwork, while Instagram originally worked for Gabrielle Rul – a French artist based in Paris – “the model seriously slowed down” in the pandemic. The artist decided it was time to set prices based on size. But marketing strategies remained a “battle to think about” for Gabrielle. That was until the discovery of Artsper. “I just need to post my pieces and then communicate a little bit about it without having to deal with building a website.” It’s a match that works well, as accessibility is also high on Gabrielle’s priority list. As someone who is occasionally shy about going into galleries, the artist argues that Artsper breaks traditional art display formats. But also: “I want people to be able to afford something from my universe and make it theirs without having to sell a kidney.” Browse works from this “universe” that offers fluid interdisciplinary offerings with a penchant for the inkpot here.