Steelers fans are retreating towards the new stadium name

Seattle Seahawks vs. Pittsburgh Steelers

Getty pictures

The Steelers certainly knew that fans would not embrace the sudden and dramatic change of name of the stadium where the team plays. And the fans certainly do not embrace it blindly.

A fan has created a vehicle for consolidating scattered complaints over the name. A signature launched on Thursday has more than 1,500 signatures from this post.

“An outside state sponsor comes in and inflicts on us this name change, which is not even easy to pronounce,” the petition claims.

Do not blame the sponsor. The Steelers sold the naming rights and they chose to seek the highest amount in return for them. They could certainly sell the rights to a local company (or to Heinz, which is no longer local after being bought by Kraft) for much less than they get from Acrisure.

It is, of course, a meaningless gesture. The Steelers will not tear up the deal and give the money back. And the fans will hive and breathe, but in the end they are not going to blow anyone’s house down.

The real question is this. Will Steelers fans simply refuse to call the place by its new name? What if we all agreed to keep calling it Heinz Field? Or the field formerly known as Heinz?

Maybe at some point the Steelers would choose a middle ground if everyone kept calling it Heinz Field. What about Heinz Field at Acrisure Stadium? Acrisure would certainly not be happy with that, given what they will pay to establish a national brand.

Leave a Comment