San Francisco: As global downloads of games and non-game apps reached $ 35 billion in the second quarter of this year, the cost of apps has overtaken games on the Apple App Store for the first time ever in the United States.
According to Sensor Tower, the cost of non-gaming has grown more than twice as much as gaming on the US App Store, with a compound annual growth rate of 40 percent since June 2014.
Total revenue generated by non-gaming apps was higher in the quarter, reaching nearly $ 3.4 billion in the U.S. App Store, compared to $ 3.3 billion spent on mobile gaming.
“Mobile app adoption has normalized after quixotic two years, with global downloads of games and non-gaming apps falling 2.5 percent year-over-year to reach 35 billion in Q2 2022,” the report said.
iOS users in the U.S. spent more on non-gaming apps than games for the first time ever in the last quarter.
More than half of U.S. App Store spending now comes from non-gaming apps.
This increase in revenue is due in part to subscriptions that non-gaming apps have increasingly adopted over the years.
In 2Q22, 400 apps generated at least $ 1 million in consumer spending, a 900 percent increase from 50 apps in Q2 2016, the report said.
Subscriptions are the biggest driver of revenue growth, as non-gaming apps grew nearly twice as much since June 2014 compared to less than 20 percent for gaming, the report said.