Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success.
A domain name is a small group of words that you’ll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. (URL = universal re-direct link)
Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it’s a great idea to have a short, targeted domain name that describes your business, marketing system, product or service.
If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.
Therefore, the domain name you purchase should be short and simple and something that intrigues a person to click on it when displayed in an email, online advertisement or from any website where your domain is posted, like at Facebook, YouTube or Twitter.
Buying a Domain
As a rule of thumb, always buy your own name, or a version of it.
If your name is John Smith, you might want to buy JohnSmith.com, JohnSmith.net or JohnSmith.info.
If these are not available, you can use variations like WhoIsJohnSmith.com, MeetJohnSmith.com or PartnerWithJohnSmith.com
Even if you don’t use this domain right away, you will certainly want your own name for any personal branding you might create in the future. Of course, you can use it for your Landing Page as well, if you choose, depending on the market you displaying your domain for.
Aa a rule of thumb, it’s a great idea to use your own name in a domain, when marketing to your friends, fans or followers from the Social Media Market.
People who follow you and are your friends on Facebook, Twitter, YouTube, LinkedIn, MySpace and/or any Social Media Platform, want to know YOU, and so by using your name or a version of it, this will create curiosity in your friends, fans & followers, perhaps compelling them to click on your link at your Profile Page.
When selecting a domain name for Online Advertising, it’s a great idea to create what is known as “relevance”, by including in your domain name, a couple or few words that appear on your Landing Page.
Because this is not a Social Media Advertising Campaign, using your name is not the best option because most often the cold market doesn’t know you, yet.
So, It’s better to go with more ‘Marketing Savvy’ words in a domain name that is short, sweet and intriguing to your audience.
Again, curiosity is one of the biggest factors in compelling people to click on your link. Your advertisement could even be overlooked, but your domain name might attract all the clicks.
A great way to come up with some ideas, is to build your Landing Page first, then purchase a domain name that matches up with some of the more powerful words on the page. Or, buy your domain name first and then make sure you use the words in it on your Landing Page at least a few times, closer to the top of the page in a Pre-Headline or Headline itself, where it will catch the attention of anyone who clicked on your domain name out of curiosity.
This will also help you get a good “Quality Score” with Search Engines, especially Google, if you are using Google AdWords to drive traffic to your Landing Page.
In addition, stay away from any abbreviations or spellings that are different than its normal spelling as it will confuse people.
For example, for the word “easy”, don’t use “EZ”. (not that we recommend that word as a part of your domain – just stay away from abbreviations)
The best domains use short words and phrases that are easy to spell and easy to remember.
A good domain name should create curiosity and intrigue people and make them want to see the information at your Landing Page or website.
Of course, if your Ad is well written and draws attention by high placement on Google’s Sponsored Ad Bars, your domain name is important, but what is MORE important, is that the searcher, now turning website visitor, finds what they were looking for when they click on your advertisement. Again, this is called “relevance”.
This goes for Social Media domain names as well. If one of your Facebook friends clicks on your displayed website address (your name.com), but they get wisked away to a Landing Page that reflects nothing about you and does not display your name, a picture of you, a video or anything about you, chances are they might think they are at the wrong page and most likely not even be interested.
You can buy inexpensive domain names at Go Daddy, if you don’t already have a domain registrar that you like. This is who I use for all my domain registration.
When visiting this website, the first thing you will want to do is Search for a Domain name, to see if it’s even available.
If it is, you will see suffixes available for the domain you choose, i.e..com,.net,.org,.us,.biz,.info, etc…
.Coms are usually associated with a website where a purchase might be made, ie. the word “commerce”.
.Nets could be used for “commerce” like a dot com, but are usually associated with a network that the website would represent.
.Info is usually associated with just that, information about someone or something
.Org is usually associated with information about an organization
And the list goes on!
Pick whichever you like, however, remember that Dot com domains usually get the biggest response, not because you’ll have the best domain name online, but because.com domains were the first to the marketplace when the internet was still in its infancy and if people forget that your domain is a.net or.biz or.info, they will always go to the.com version of your domain.
Be aware that it could take up to 24 hours for a newly registered domain name to be active so be sure not to start marketing it or sharing it with others until you have thoroughly tested it to make sure that it forwards to your Landing Page.
Now, after purchasing a domain name, you will want to forward it to your website URL.
Forwarding your domain to your URL is similar to someone calling your home telephone number, but being “forwarded” to your cell or mobile phone.
Forwarding a domain name is the same concept – you choose where your purchased “Domain”, forwards to, in this case, your URL.
You can even “mask” your domain name, which simply means that when a visitor lands on your site, they will not see the URL, but the domain name which you purchased, forwarded and now want to display in the address bar of your website.
So this is how to select a high converting domain name for your URL and how to make sure that your Landing Page and/or Website gets as much traffic as possible when advertising and marketing online.
Just keep in mind that your domain name marks the beginning of your Marketing System or Funnel, so make sure that it catches people’s attention, compels them to want to look at your business and is a working link that will take them directly to your website.