Hailey Bieber sued for infringement of ‘Rhode’ beauty mark

Hailey Bieber sued for trademark infringement over Rhode beauty brand

NEW YORK (AP) – Two former classmates who created a successful clothing line under the “Rhode” brand on Tuesday sued model Hailey Bieber, saying she was creating market confusion by marketing a skin care line under the Rhode name.

The trial in Manhattan federal court asked a judge to cite trademark infringement and block Bieber from selling or marketing products with the Rhode name. It also required unspecified compensation.

The lawsuit said the court’s intervention was necessary because Hailey Bieber is a celebrity with over 45 million Instagram followers who launched her skincare line last week and has filed trademark applications to sell clothing.

Hailey Bieber is married to singer Justin Bieber, and the lawsuit said her husband has promoted her business to her 243 million Instagram followers, generating 1.5 million likes with a post. Her lawyer did not immediately respond to a request for comment.

According to the lawsuit, Purna Khatau and Phoebe Vickers seek to protect the company they started in 2014 when they quit their daily jobs to create an advanced line of clothing and accessories aimed at “feminine, confident and well-traveled women.”

Since then, it said, their products have been featured in Vogue, worn in stores like Saks Fifth Avenue and Neiman Marcus around the world and worn by celebrities including Beyonce, Mindy Kaling and Rihanna. The sale is expected to hit $ 14.5 million this year, the lawsuit states.

On the day her product was launched, Hailey Bieber said in a Forbes story that she has had a “really hard time” with “a world of media that likes to hold women against women,” the lawsuit states. .

“But the reality is that the ‘media world’, as Mrs Bieber describes, is at her disposal. And she has chosen to use it to crush a women’s and minority co – founding brand that simply cannot compete with her enormous fame and following. , “it is stated in the lawsuit.

When her product line was launched on June 15, Hailey Bieber appeared on “Good Morning America” ​​on ABC and “The Tonight Show” with Jimmy Fallon on NBC, the lawsuit noted.

The lawsuit said that confusion and damage to the brand started by Khatau and Vickers is already widespread, and it has only taken days for some consumers to believe that the 8-year-old company will change the name of the new competitor instead of the reverse. – AP

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